Paul arden 7 april 1940 2 april 2008 was an influential author of several books on advertising and motivation including whatever you think, think the opposite and its not how good you are, its how good you want to be and a former creative director for saatchi and saatchi at the height of their advertising might. Paul arden was a legend in the largely anonymous world of advertising. Amazon advertising find, attract, and engage customers. Whatever you think, think the opposite by paul arden 20060310 jan 1, 1821. This book is a guide to success in the advertising business, with several analogies applicable in real life. Whatever you think, think the opposite by paul arden. Paul arden was a creative director of saatchi and saatchi and an author of several books on advertising and motivation, including whatever you think, think the opposite and its not how good you are, its how good you want to be. Of course, its not going to become the worlds bestselling book, but we can at least have a go at it. Its not how good you are, its how good you want to be.
And as many have said, business as a whole is a creative. Buy its not how good you are, its how good you want to. Its not how good you are, its how good you want to be is a handbook of how to succeed in the world. Paul arden 7 april 1940 2 april 2008 was a creative director of saatchi and saatchi and an author of several books on advertising. Its not how good you are, its how good you want to be summary its not how good you are, its how good you want to be is a book by an accomplished british ad man, paul arden. By the end of his 14year tenure at the agency he had overseen campaigns for british airways, intercity, fuji. Obviously, arden aspires to have this be the worlds best selling book.
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